Since Time Immemorial, Hand-Block Printing Has Been Practiced In The Glorious Regions Of The Indus Valley Civilization. It Entails Carved Blocks Made Out Of Wood That Are Then Covered With Dye And Repeatedly Pressed Onto A Piece Of Cloth, Creating Design Patterns On It. It Is A Slow Process But It Produces Highly Artistic Results That Are Difficult To Achieve With Other Methods. The Tradition Of Adorning Both The Body And Fabric Dates Back To Ancient Civilizations, Reflecting Cultural, Spiritual, And Social Values. In The Indus Valley Civilization, Particularly In Mohenjo-Daro, There Is Evidence Of Block-Printed Textiles, Such As Shawls And Dresses, Which Were Likely Used To Signify Divinity And Royalty. These Intricate Patterns And Motifs Served Aesthetic Purposes And Conveyed Status And Religious Significance.
Nefertyasia Has Drawn Inspiration From Such Ancient Practices, Integrating Symbolic Elements Into Modern Fashion By Incorporating The Images.
Neelakshi Long Shirt By Roots From Nefertyasia Showcases Weather-Friendly Fabric Adorned With Intricate Block Printing Using Natural Dyes. The Design Highlights Motifs That Embody Feminine Beauty, Confidence, And Comfort. The Shirt Features An Ajrak Base With Embellishments Of Sequins, Making It A Perfect Blend Of Traditional Craftsmanship And Contemporary Style, Ideal For Any Occasion.