Since Time Immemorial, Hand-Block Printing Has Been Practiced In The Glorious Regions Of The Indus Valley Civilization. It Entails Carved Blocks Made Out Of Wood That Are Then Covered With Dye And Repeatedly Pressed Onto A Piece Of Cloth, Creating Design Patterns On It. It Is A Slow Process But It Produces Highly Artistic Results That Are Difficult To Achieve With Other Methods. The Tradition Of Adorning Both The Body And Fabric Dates Back To Ancient Civilizations, Reflecting Cultural, Spiritual, And Social Values. In The Indus Valley Civilization, Particularly In Mohenjo-Daro, There Is Evidence Of Block-Printed Textiles, Such As Shawls And Dresses, Which Were Likely Used To Signify Divinity And Royalty. These Intricate Patterns And Motifs Served Aesthetic Purposes And Conveyed Status And Religious Significance.
Nefertyasia Has Drawn Inspiration From Such Ancient Practices, Integrating Symbolic Elements Into Modern Fashion By Incorporating The Images.
Nefertyasia' s Naari Collection From Roots Beautifully Captures The Essence Of A Woman’s Daily Routine, Emphasizing Comfort, Authenticity, And A Deep Connection To Her Roots. This Collection Is A Tribute To The Modern Woman Who Seeks Ease And Elegance In Her Everyday Life While Staying Grounded In Tradition. Through The Naari Collection, Nefertyasia Incorporates Natural Fabrics And Earthy Tones, Reflecting The Simplicity And Beauty Of Nature. The Designs Are Tailored To Provide Comfort Without Compromising On Style, Celebrating The Harmony Between A Woman’s Dynamic Lifestyle And Her Inherent Grace
