Since Time Immemorial, Hand-Block Printing Has Been Practiced In The Glorious Regions Of The Indus Valley Civilization. It Entails Carved Blocks Made Out Of Wood That Are Then Covered With Dye And Repeatedly Pressed Onto A Piece Of Cloth, Creating Design Patterns On It. It Is A Slow Process But It Produces Highly Artistic Results That Are Difficult To Achieve With Other Methods. The Tradition Of Adorning Both The Body And Fabric Dates Back To Ancient Civilizations, Reflecting Cultural, Spiritual, And Social Values. In The Indus Valley Civilization, Particularly In Mohenjo-Daro, There Is Evidence Of Block-Printed Textiles, Such As The Ajrakh Shawl Worn By Priests Which Is, Which Were Likely Used To Signify Divinity And Royalty. These Intricate Patterns And Motifs Served Aesthetic Purposes And Conveyed Status And Religious Significance.
Nefertyasia Has Drawn Inspiration From Such Ancient Practices, Integrating Symbolic Elements Into Modern Fashion By Incorporating The Images. Ajrak, Known For Its Deep Cultural Roots And Meticulous Craftsmanship, Adds A Rich Layer Of Heritage To The Modern Aesthetic. This Fusion Creates Striking Pieces That Not Only Honor Tradition But Also Make A Powerful Fashion Statement.
The Astha Ajrak Blazer From Roots Collection By Nefertyasia Is A Bold And Symbolic Statement That Embodies Wisdom, Courage, And Style. Designed For The Modern Woman Who Faces Life’s Challenges With Strength And Grace, This Collection Is A Celebration Of Empowerment And Individuality. Astha Is Crafted To Turn Heads And Inspire Confidence. It Speaks To Women Who Are Unafraid To Stand Out, And Who Value Both Their Cultural Legacy And Their Style. The Collection Is A Testament To The Empowered Nature Of Women, Showcasing Their Ability To Navigate The Complexities Of Modern Life While Staying True To Their Identity And Values.
