Since Time Immemorial, Hand-Block Printing Has Been Practiced In The Glorious Regions Of The Indus Valley Civilization. It Entails Carved Blocks Made Out Of Wood That Are Then Covered With Dye And Repeatedly Pressed Onto A Piece Of Cloth, Creating Design Patterns On It. It Is A Slow Process But It Produces Highly Artistic Results That Are Difficult To Achieve With Other Methods. The Tradition Of Adorning Both The Body And Fabric Dates Back To Ancient Civilizations, Reflecting Cultural, Spiritual, And Social Values. In The Indus Valley Civilization, Particularly In Mohenjo-Daro, There Is Evidence Of Block-Printed Textiles, Such As Shawls And Dresses, Which Were Likely Used To Signify Divinity And Royalty. These Intricate Patterns And Motifs Served Aesthetic Purposes And Conveyed Status And Religious Significance.
Nefertyasia Has Drawn Inspiration From Such Ancient Practices, Integrating Symbolic Elements Into Modern Fashion. By Incorporating The Image Of The Zebu, A Majestic Bull, Into Designs Like Scarves, Nefertyasia Ensures That This Powerful Symbol Remains Relevant. The Zebu, Known For Its Strength And Resilience, Carries Cultural And Historical Significance, Making It A Fitting Motif For Modern Accessories That Blend Tradition With Contemporary Style.The Majestic Zebu Bull, With Its Heavy Dewlap And Wide Curving Horns, Is Perhaps The Most Impressive Motif Found On The Indus Seals Nefertyasia Has Generally Carved On. Nefertyasia Aariyan Hoodie Is From Roots Collection
